Clean beauty, born from a mother's question.

Dr. Vanja Horvat spent over a decade in dental medicine before turning her attention to a different question. As a clinician she watched patients struggle with chronic inflammation, metal sensitivities, and skin conditions that conventional medicine could only manage, not solve. As a mother she wanted something better for her own family. Her research led her to zeolite. A volcanic mineral with a proven affinity for binding heavy metals and toxins. She started with a single Zeotex powder she used at home. Friends and patients asked for it. Within a few years what began as a personal experiment grew into a complete skincare and haircare range.

Zeolite is not a buzzword ingredient. It is a single-ingredient mineral with a cage-like crystal structure. Heavy metals (lead, cadmium, mercury, arsenic) and other positively charged impurities fit inside the cages and are locked there, then simply rinsed away. We use only micronised, activated zeolite at 95% purity. In independent food-safety testing, Zeotex removed up to 90% of cadmium, 82% of mercury, and 75% of arsenic from produce. No additives, no fillers, no surprises.

Every ZEO product is formulated in Croatia, tested independently, and produced in EU-certified facilities. We never test on animals. Our packaging is recyclable and we are working toward refill formats for our most-purchased SKUs.

Across the UAE we ship fast, straight to your door. No middlemen, no marketplace markup. Price reflects ingredient quality, not import distance.

ELLE Beauty Awards 2023 and 2024 winners. Validated by the Faculty of Agrobiotechnical Sciences in Osijek, Croatia. Trusted by dermatologists, naturopaths, and professional athletes across Europe.

Now available across the United Arab Emirates.